20 Highly Effective Ways to Promote a Product

By Casandra Campbell* | The Shopify Blog

Getting publicity is a great way to reach new customers and help more people discover your product.

If you run a Shopify store in the United States, you can take your Pinterest marketing to the next level by enabling Buyable Pins. You'll also be able to create your own Shop Section on your Facebook page where fans can learn about your products, look at pictures, and click the buy button to make a purchase.

Much like the Facebook Shop Section and Buyable Pins, the Twitter Buy Button makes it easy for Twitter users to buy products they discover on the platform. Furthermore, you can also turn your attention to Referral marketing which is a great opportunity for you to get other people to talk about your product in a way that will drive awareness and sales if done successfully and strategically planned in detail in advance.

Whether you choose to implement any of these promotional tools in any of your forthcoming product marketing campaigns, simply put: Products don't sell themselves, Fortunately, however, you do have a plethora of resources and tools to promote any and all of your products these days and to not take advantage of them would be like speaking to a newborn and expecting a coherent response or any response at all (...or something like that...? :| ).

No matter if you already think or truly feel you have your marketing campaigns figured out, planned, and strategically set up, I still highly recommend you at least check out this fantastic Shopify article and I strongly believe you will find at least one effective tool you will like from their detailed list and ultimately add to your already stellar marketing tactics!

Read Shopify.com's Highly Effective Ways to Promote a Product @ the Source.

*Casandra Campbell is an entrepreneur, craft beer nerd, and content creator at Shopify.

Follow @Casandra_Camp

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2015, Advertising, eCommerce, Facebook, HubSpot, Instagram, Leverage, Marketing, Pinterest, Promotion, Reddit, ReferralMarketing, Shopify, Social Media, Twitter, ViralMarketing, WebTraffic, YouTube

Friday, November 27, 2015

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